Laura Dahlmeier | A Ridgeline Adventure On The Heiterwand Traverse

Olympic biathlete Laura Dahlmeier and Martina Pomper take on a 70km bike ride to Austria's Heiterwand, a 7.5km ridge at 2,400m, aiming to traverse it in a day and cycle home. Raised in Germany's Wetterstein Mountains, Laura now embraces outdoor adventures after retiring from competitive biathlon. Join them for this human-powered backyard challenge.

Client: adidas

Role: Creative direction, Relationship management, Project management

Output: An endurance adventure on unknown backyard terrain for Laura.