Monster Inside | Mejdi Schalck’s Olympic Dream

At 20, competition climbing phenom Mejdi began a year-long quest for Olympic qualification, narrowly missing a spot at the Bern World Championships. Adidas TERREX spent 48 hours with him in Paris as he trains for Paris 2024, showing his dedication to both climbing and future goals.

Client: adidas

Role: Creative direction, Relationship management, Media production, Project management

Output: Adidas TERREX spent 48 hours with Mejdi in his hometown of Paris as he trains for Olympic qualification.